Deconstruction of Eminem Just Lose It

Eminem

Just Lose It

Rap

4:06

The establishing shot is a birds eye view of a man dressed as Michael Jackson. The location is a back alley which traditionally has the connotations of danger which is well known with this genre of music. The lighting is very low key only coming from the streetlights. The colour of red on his jacket links with danger which links with the location of the alley.

The LS of a show is typical with Eminem. The location of the camera makes it seem like you are part of the audience viewing the show. The lighting is key lighting on the stage illuminating the stage and its contents. The clothes he is wearing are very nerdy making it seem like the man is putting on the act.

The location of the club is another stereotype of this genre, as many rap songs are played in clubs and bars. The lighting is spotlight to give the effect of being in a club with strobe lights. The clothing is very casual clothes like jeans, t-shirts and short dresses for the girls. This is a stereotypical convention for a hip hop/rap music video.





The artist is in the alleyway wearing dark clothes. The shot is a LS showing the whole of the artist. The lighting is very low key, only illuminating the artist making him seem more important. This shot uses another convention of this genre of music videos - a lot of big jewellery. There is a lot of rubbish on the floor which is also associated with the stereotype linked to this genre.

The MS shot of the artist is another sterotype. His image is a dead giveaway to him being a rapper; he is wearing a baggy jacket, dirty white, baggy shirt, big jewellery, jeans and a bandana on his head. The way he moves is another convention of this genre. The location looks to be on a stage in front of a neon background.

The CU of the three kids Eminem have as backing dancers. The kids are dressed in traditional rapper style clothing, the baggy clothes with the cap. Something that isn't normally a stereotype is the two girls used as backing dancers. This is because this genre isn't normally aimed at females but at males.